Kaizen Davao has just launched its “Every Body Loves Kaizen” campaign video. This is in support of its advocacy to help end body shaming.
The one-minute video is created by Murphy Caballero and Reham Jamaica Nawang. It features four women in different body sizes, relishing the restaurant’s famous “Duterte Roll” maki.
Posted in its Facebook page the video has garnered 39,000 views with about 119 shares and growing.
“Kaizen Davao supports the campaign for equality and positive-body awareness movement all throughout the globe. We aim to actively participate as socially involved members of the community and tell the world that we support the anti-body shaming campaign, that beauty knows no shape and scale,” says Melissa Concha Arandia-Zapanta, proprietor of Kaizen.
Body shaming is the action or practice of humiliating someone by making or making critical comments or gestures about an individual’s body or size. The practice has been known to cause low self-esteem on those ridiculed, eating disorders, social anxiety, poor overall health. Bodily shamed persons are now ashamed of their natural body functions such as eating, sweating and menstruating.
“With increasing awareness about body shaming we encourage the community to join us, take a stand in this call for social change and acceptance,” Zapanta said.
Kaizen Davao: Japanese Street Dining, located along Pryce Road corner Torres Street, specializes in Japanese fusion dishes inspired by the street diners in Tokyo.
(Video and Text from Kaizen Davao)