This July 15-17, 2016, SM Lanang Premier’s 3-Day Sale becomes more fashionably exciting with a runway show that celebrates the wardrobe staple that never goes out of style.
Dubbed “#DenimCitizen,” the runway show is part of The SM Store’s celebration of July Denim Month. It is set on July 15, 6 pm at The Atrium, SM Lanang Premier.
#DenimCitizen showcases the latest denim collections and how denim can epitomize high fashion while maintaining great comfort, and timeless style.
Walking the runway are SM Youth Ambassadors Tommy Esguerra and Richard Juan of Pinoy Big Brother, LA Aguinaldo, Janna Tee, Kyle Perry, and Kaila Estrada.
Mallgoers can grab great deals on denim wear at the SM Store or at the Atrium selling area and get the chance to meet and greet the SM Youth Ambassadors with any purchase of top or bottom denims from the SM Men or SM Youth on July 15.
For shopping convenience, mall hours are extended from 10am till 11pm on July 15 to 17.
For event updates, check out SM Lanang Premier on Facebook, Twitter and Instagram.
(Press release from SM Lanang Premier)