“Davao. Life is Here.” This is Davao’s new tagline as it launched a new branding campaign geared towards promoting the city to tourists and investors.
Davao City launched its newest tourism brand this week, with the mighty Philippine eagle as the main identifying image. The campaign, which is expected to give the city’s tourism and investment sectors a boost, also highlights Davao’s other top treasures, such as the beautiful beaches, the durian and the pomelo, the waling waling, the majestic Mt. Apo, and the cultural diversity of its people.
Check the new ‘Davao: Life is Here’ video below: