Coca-Cola Joins Dabawenyos in Celebrating Kadayawan!

August 18, 2011 No Comments »

It’s scorching hot in Davao City today! After 4 consecutive nights of heavy rainfall, here comes the sun.

This sweltering heat brings me back to my younger years, when I enjoyed playing with my neighbors every afternoon. After hours of frolicking under the sun, we popped a bottle of Coke Litro to quench our thirst. The effervescent cola became part of our fun activities. In fact, it has become customary for us to cap off our celebrations with a Coca-Cola in hand.

Coke has always been part of Filipino communities, offering us not only refreshing beverages but also interesting ads, fun events and cool promotions. One of their latest projects is the new video “Madayaw Davao, Madayaw Coca-Cola!” with Buildex Pagales singing the new song written especially for Dabawenyos.

Buildex Pagales hails from Digos City, Davao del Sur. He was promptly dubbed as the “Bruno Mars of the Philippines” after his amazing rendition of ‘Billionaire’ and ‘Just The Way You Are’ in Pilipinas Got Talent Season 2.

Watch the new “Madayaw Davao, Madayaw Coca-Cola!” flash mob video below.

With Davao now celebrating Kadayawan Festival 2011, Coca-Cola is surely not missing out on all the fun. In fact, it is bringing more entertainment to Dabawenyos! Catch the following events this weekend:

Singing Contest and Hip Hop Dance Contest
with Buildex Pagales and Evee (Dabawenyo band)
Aug 20, Saturday, 8PM onwards
Rizal Park

Float Parade
with Buildex Pagales, Enchong Dee and Joseph Marco
Aug 21, Sunday, 7AM onwards

Free Concert
with Callalily, 6Cyclemind, Freestyle and Buildex Pagales
Aug 21, Sunday, 6PM onwards
Rizal Park

Happy Kadayawan! :)

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